Scholastic Inc. | Publicist | New York, NY | July 2013 - Present

  • Work with Corporate Communications team to brainstorm creative ideas for broadcast, print and digital PR campaigns to promote Scholastic products, educational programs and the overall corporate brand
  • Compose press releases and media pitches, create and maintain targeted media lists, aggressively pitch key stories to a wide range of media outlets
  • Identify, follow, cultivate relationships with media writing about education, parenting and related topics
  • Write for the corporate blog “On Our Minds” and coordinate promotions through Scholastic Twitter, Instagram, Pinterest and other social media tools
  • Organize and maintain online press kits and other internal promotional materials
  • Meet with internal clients within various divisions of Scholastic to gather information, participate in long-term planning, make strategic recommendations for creating media opportunities and arrange interviews
  • Key Projects: National Student Poets Program, Scholastic Art & Writing Awards, Primary Sources: A project of Scholastic and the Bill & Melinda Gates Foundation, Scholastic Library Publishing, Scholastic Instructor magazine, Scholastic Administr@tor magazine, All-Star Awards, Outstanding Educator Awards

Eastwick | Account Coordinator | San Francisco, CA | October 2012 - April 2013

  • Supported senior staff, coordinated projects and prepared status reports for client accounts: Aggregate Knowledge, EyeVerify, Lynda.com, NetBase, ParAccel, Seagate Technology
  • Utilized Sysomos, Traackr, Compete.com and Cision to write pitches, read and compile all client media coverage, identify appropriate trade/business editors for upcoming pitches and track relevant industry news
  • Collaborated to handle press event or trade show pitching, scheduling and logistics to ensure event success
  • Obtained client coverage in Ad Operations Online, BizReport, Candy Industry, ClickZ, EverythingPR, The Huffington Post, MarketingCharts, MarketingProfs, Silicon Prairie, Silicon Valley Business Journal, etc.

Allison+Partners | Public Relations Intern | San Francisco, CA | July - October 2012

  • Supported admin work for client accounts: Best Western, BranchOut, Pearl.com, TiVo, Wholesome Sweeteners
  • Pitched stories to media, tracked coverage, conducted research and attended client meetings and professional events such as “Inside the Newsroom: AllThingsD” to gain deeper insight into media relations
  • Drafted coverage reports, status reports, meeting agendas, action items, pitches and media lists
  • Obtained client coverage in Yuma Sun and American Fitness Magazine; Secured interest from Cuisine at Home, Pittsburgh Tribune-Review, Parenting OC, Mankato Free Press, The Journal Register, Dr. Oz

GrabCAD | Freelance Blogger | Boston, MA | February - July 2012

  • Composed blog posts for the GrabCAD company blog, with an engaged readership of over 137,000 registered CAD (computer-aided design) users and mechanical engineers

Conover Tuttle Pace | Account Services Intern | Boston, MA | January - May 2012

  • Supported teams in managment of client accounts: Gulfstream, Breeders’ Cup, EB Horn, Red Sox, Red Bend
  • Conducted thorough research for potential client outreach and new business advertising opportunities
  • Gained an understanding of advertising via account services tasks such as submitting insertion orders, new project requests, project change requests and creative briefs

L’Oréal | Lancôme Press Office Intern | London, UK | October - December 2011

  • Worked in the Lancôme Press Office to monitor and record all Lancôme print/online media coverage in the UK
  • Communicated with UK customers and media by managing social media networks, responding to sample requests or product inquires and composing press releases
  • Revamped the @LancômeUK Twitter account, including a profile redesign and launch of “All I Want for Christmas is Lancôme” Twitter contest; resulted in the gain of over 500 new Twitter followers

CerconeBrownCompany | Public Relations Intern | Boston, MA | June - September 2011

  • Acted as Account Coordinator for four client accounts: J.Jill, Backyard Farms, Kahtoola, Jones & Vining
  • Sent samples, composed media lists, hot sheets and news releases and pitched media outlets, resulting in Southern Seasons Magazine and About.com feature coverage
  • Managed agency’s SEO via monitoring social media platforms and publishing weekly posts on the company blog
  • Gained branding experience as part of the internal marketing team to evaluate and rebrand CerconeBrownCo.

Bedford Gallery | Public Relations Intern | Walnut Creek, CA | May - September 2010

  • Assisted artists, managed social media, updated main contacts database and conducted community outreach
  • Obtained coverage for Bedford Gallery in Alaska Airlines Magazine and Diablo Magazine

SF Camerawork | Gallery Intern | San Francisco, CA | May - September 2010

  • Managed reception desk including daily gallery income, visitation records, membership and gallery maintenance
  • Worked with dealers to collect art for annual Benefit Auction and helped organize First Exposures mentoring program