Work Experience

Official White House Photo by Amanda Lucidon

Official White House Photo by Amanda Lucidon

Scholastic Inc. | Communications Manager | New York, NY | October 2016 – Present

Scholastic Inc. | Digital Publicist | New York, NY | April 2016 – October 2016

  • Brainstorm and execute creative broadcast, print and digital PR campaigns to promote Scholastic Education division and the overall corporate brand
  • Regularly meet with internal teams within Scholastic Education division to gather information, participate in strategic planning and make recommendations for creating short and long-lead media opportunities 
  • Draft press releases, media alerts, pitches and media lists to secure targeted coverage in a wide range of local and national media outlets
  • Cultivate meaningful relationships with reporters, producers and bloggers covering education and related topics
  • Support Corporate Communications team in the development and distribution of original research reports reflecting the current landscape of education and literacy in the United States
  • Manage corporate social media channels through strategic planning, content development and engagement campaigns such as giveaways and chats
  • Actively contribute product/program news and education stories to Scholastic corporate blogs, “On Our Minds” and “edu@scholastic”
  • Maintain internal promotional materials on the Scholastic media room and Scholastic Intranet
  • Key Projects: Scholastic Education, Scholastic Library Publishing, Scholastic News Kids Press Corps, Scholastic Classroom Magazines

Scholastic Inc. | Publicist | New York, NY | July 2013April 2016

  • Worked with Corporate Communications team to brainstorm creative ideas for broadcast, print and digital PR campaigns in promotion of Scholastic products, educational programs and the overall corporate brand
  • Composed press releases and media pitches, created and maintained targeted media lists, and aggressively pitched key stories to a wide range of media outlets
  • Identified, followed and cultivated relationships with reporters and bloggers writing about education, parenting and related topics
  • Graduated Scholastic Social Media University; wrote for the corporate blog "On Our Minds" and coordinated promotions through Scholastic Twitter, Instagram, Pinterest and other social media tools
  • Organized and maintained online press kits and other internal promotional materials
  • Met with internal clients within various divisions of Scholastic to gather information, participate in long-term planning, make strategic recommendations for creating media opportunities and arrange interviews
  • Notable secured media coverage: Bustle, Language Magazine, Refinery29, The Huffington Post, Salt Lake Magazine, WTOP-FM, KUT-FM NPR Radio, New Hampshire Public Radio, PBS NewsHour, New York 1 News, New Mexico Style, Good Morning Arizona, etc.
  • Key Projects: Scholastic Art & Writing Awards, National Student Poets Program, Scholastic Library Publishing, Scholastic News Kids Press Corps, Scholastic Education, Primary Sources: A project of Scholastic and the Bill & Melinda Gates Foundation

Eastwick | Account Coordinator | San Francisco, CA | October 2012 April 2013

  • Supported senior staff, coordinated projects and prepared status reports for client accounts: Aggregate Knowledge, EyeVerify,, NetBase, ParAccel, Seagate Technology
  • Utilized Sysomos, Traackr, and Cision to write pitches, read and compile all client media coverage, identify appropriate trade/business editors for upcoming pitches and track relevant industry news
  • Collaborated to handle press event or trade show pitching, scheduling and logistics to ensure event success
  • Obtained client coverage in Ad Operations Online, BizReport, Candy Industry, ClickZ, EverythingPR, The Huffington Post, MarketingCharts, MarketingProfs, Silicon Prairie, Silicon Valley Business Journal, etc.

Allison+Partners | Public Relations Intern | San Francisco, CA | July October 2012

  • Supported admin work for client accounts: Best Western, BranchOut,, TiVo, Wholesome Sweeteners
  • Pitched stories to media, tracked coverage, conducted research and attended client meetings and professional events such as “Inside the Newsroom: AllThingsD” to gain deeper insight into media relations
  • Drafted coverage reports, status reports, meeting agendas, action items, pitches and media lists
  • Obtained client coverage in Yuma Sun and American Fitness Magazine; Secured interest from Cuisine at Home, Pittsburgh Tribune-Review, Parenting OC, Mankato Free Press, The Journal Register, Dr. Oz

GrabCAD | Freelance Blogger | Boston, MA | February July 2012

  • Composed blog posts for the GrabCAD company blog, with an engaged readership of over 137,000 registered CAD (computer-aided design) users and mechanical engineers

Conover Tuttle Pace | Account Services Intern | Boston, MA | January May 2012

  • Supported teams in managment of client accounts: Gulfstream, Breeders’ Cup, EB Horn, Red Sox, Red Bend
  • Conducted thorough research for potential client outreach and new business advertising opportunities
  • Gained an understanding of advertising via account services tasks such as submitting insertion orders, new project requests, project change requests and creative briefs

L’Oréal | Lancôme Press Office Intern | London, UK | October – December 2011

  • Worked in the Lancôme Press Office to monitor and record all Lancôme print/online media coverage in the UK
  • Communicated with UK customers and media by managing social media networks, responding to sample requests or product inquires and composing press releases
  • Revamped the @LancômeUK Twitter account, including a profile redesign and launch of “All I Want for Christmas is Lancôme” Twitter contest; resulted in the gain of over 500 new Twitter followers

CerconeBrownCompany | Public Relations Intern | Boston, MA | June September 2011

  • Acted as Account Coordinator for four client accounts: J.Jill, Backyard Farms, Kahtoola, Jones & Vining
  • Sent samples, composed media lists, hot sheets and news releases and pitched media outlets, resulting in Southern Seasons Magazine and feature coverage
  • Managed agency’s SEO via monitoring social media platforms and publishing weekly posts on the company blog
  • Gained branding experience as part of the internal marketing team to evaluate and rebrand CerconeBrownCo.

Bedford Gallery | Public Relations Intern | Walnut Creek, CA | May – September 2010

  • Assisted artists, managed social media, updated main contacts database and conducted community outreach
  • Obtained coverage for Bedford Gallery in Alaska Airlines Magazine and Diablo Magazine

SF Camerawork | Gallery Intern | San Francisco, CA | May – September 2010

  • Managed reception desk including daily gallery income, visitation records, membership and gallery maintenance
  • Worked with dealers to collect art for annual Benefit Auction and helped organize First Exposures mentoring program


Volunteer Experience

America Needs You | Mentor Leadership Council Member | New York, NY | September 2015– May 2017

  • Serve as member of ANY Mentor Leadership Council focused on enhancing the volunteer experience for New York Mentor Coaches and creating the premier young professional network in New York City.
  • Support recruiting efforts, plan social/professional events and help shape the overall strategic direction of the nonprofit.

America Needs You | Mentor Coach | New York, NY | July 2015 – May 2017

  • Selected as 2015 Mentor Coach to support the America Needs You mission to fight for economic mobility for ambitious, first-generation college students.
  • During the intensive two-year mentoring and training program, attend bi-weekly Saturday workshops and provide personal/professional growth support to one first-generation college student (“Fellow”), helping him/her select, secure and succeed in a future career.

America Needs You | Career Coach | New York, NY | May 2017 – Present

  • Attended Saturday workshop as an ANY Career Coach to step in for a Mentor Coach to work with low-income and first-generation college students.
  • Throughout the workshop, provided support and insight to help young ANY Fellows realize their career aspirations.